The logo we developed for La Marasela captures the essence of art, imagination, and creativity through a playful yet intentional visual system. It combines a clean, modern typographic base with expressive, hand-inspired elements that evoke the feeling of brushstrokes and handcrafted detail. The vibrant color palette—featuring warm reds, soft pinks, and complementary tones—reinforces a sense of joy and artistic energy, while the inclusion of whimsical illustrated characters reflects the brand’s imaginative spirit. The morphology of the logo brings together structure and spontaneity: the letterforms provide clarity and recognition, while the organic shapes and textures introduce movement and personality. Altogether, the identity positions La Marasela not just as a brand, but as an evolving creative expression—an anagram of the artist's name Ale Armas and a symbol of art + imagination.

Country: Ecuador